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Search Engine Optimization also known as SEO, starts from the ground up; As a new website owner (or existing website owner), this means that search engine optimization starts from the time your site is developed.
In other words, your site should be optimized from the time it is designed. Our Design Team is composed of experts who know how to create optimized website design. Our Design Team can even redesign your existing website if necessary to make it compliant with current search engine optimization standards.
Search Engine Optimization also involves modifying your sites meta tags, title tag, keyword density, and improving link popularity amongst other facets in order to improve your search engine ranking. Further the process also involves identifying websites that are complimentary to your website, and asking them to link to your content (one way links) , or to provide a link to your website in exchange for a link to their website (reciprocal links).
The typical Search Engine Optimization Company will complicate this simple process by exaggerating the need for one or more of these services individually, and/or only concentrating heavily one on of the aspects instead of doing all of the processes earnestly, and honestly. There is no "silver-bullet".
When choosing a Search Engine Optimization Company, it is important to look for certain things, which we will briefly touch on here. For a more in-depth discussion we highly recommend you checkout Marketing Sherpa's Buyer's Guide To SEO Firms.